ANDREY YAKOBI
Ask an expertTips for asking your questions
To position fashion start-up clothing line business
— how to choose an own price segment and to find a market niche
— how to state your commercial offer
— how to find a place and a customer for selling a new product
— how to select the best way of promotion
To develop visual and communications brand strategy
— how to use text in your brand presentation (description and press releases)
— how to choose and to perform visual presentation of your product (filming)
— how to find a place and a customer for presenting your brand
Work experience and education
Education
- — Lomonosov Moscow State University, Economic Department (Finances and Credit)
- — Intensive course “Fashion Journalism”, British Higher School of Art and Design
Work experience
- — E-xecutive.ru (Ward Howell), Project Manager (online recruitment)
- — Penny Lane Personnel, Manager of Department (management selection in banking and finance)
- — Real Profit Solutions, joint owner, Chief Development Officer (management selection in finance, oil & gas, development)
- — Real Profit Group, owner, CEO (fashion PR, events, consulting, wholesales)
Principal activity
- — 10 years of experience in development of fashion industry projects (promotion, events, sales)
- — Owner and CEO of Real Profit Group, publisher of Fashionograph
- — Press Office Manager of CPM-Collection Premiere Moscow Show
- — Author of bachelor’s and master’s degree introductory high-school courses (start-ups, promotion, events, shows) for BHSAD, Moscow Institute of Art and Industry, RANEPA
- — Entered top-100 most powerful Russian fashion persons in 2017 as specified by the SNC’s ranking release
Public speech schedule
Publication links
- https://profashion.ru/analytics/167034/
- https://www.be-in.ru/photo/35725-kak-privlech-bajerov/
- https://www.rbc.ru/own_business/21/10/2016/5809f0d99a794728c31b5cf1
- http://riamoda.ru/article/news-andrej-jakobi-nasha-zadacha-vzjat-kaches.html
- https://www.elle.ru/moda/fashion-blog/obrazovanie-v-sfere-modyi-kurs-fashion-communication/
- https://themag.uz/post/cpm-novye-vozmozhnosti-dlya-dizaynerov-uzbekistana
Customers
Clothing brands
- — Free Age (knitted fabric), St. Petersburg
- — N.O.M.I (coat), Moscow
- — Chipoodl (streetwear), Moscow
- — Laska / Popov Fur (furs), Saratov
- — Polyakov Couture (caps), Moscow
- — Ester Abner (evening dress), Moscow
- — Fashion.Love.Story (casual), Moscow
- — Vassa&Co (business style, casual), Moscow
- — Norsoyan (innovative knitted fabric), Moscow
- — Anna Miminoshvili (evening cloth fashion line, casual), Moscow / Tbilisi
- — CSTN (urban minimalism), Moscow
- — Max Chernitsov (casual), Moscow
- — Charuel (business style, casual), Moscow
- — F5 Jeans (casual), Moscow
Events
- — Bee-Together.ru, show / conference
- — CPM – Collection Premiere Moscow, show
- — Be In Open, conference
- — Chapeau / Mosfur, show
- — Flacon Fashion Festival / lecture / marketing
- — Moscow Fashion Week, shows / lecture
Press tours
- — Riga Fashion Week, shows / show -rooms
- — UNIDO Armenia, production / show-rooms
Contact details
- +7903 720-75-40
- ayakobi@gmail.com
- www.realprofitgroup.com
- Code phrase: I am from PROfashion